Privacy policy

Last updated: July 22, 2026

At Bícolo, we are committed to protecting your privacy and processing your personal data transparently, securely, and in accordance with current regulations, especially Regulation (EU) 2016/679 (GDPR) and Organic Law 3/2018 on Personal Data Protection and Guarantee of Digital Rights.

We recommend you read this Privacy Policy to understand how we collect, use, and protect your information when you visit our website, make a purchase, or contact us.

1. Data Controller

2. What personal data do we collect?

Depending on how you interact with us, we may collect the following categories of personal data.

Identification data: name and surname, shipping address, billing address, email, phone number.

Purchase data. When you place an order, we collect the information necessary to: manage your purchase, process payment, prepare shipment, manage exchanges or returns, and provide customer service.

Browsing data. When you visit our website, we may automatically collect information such as: IP address, browser type, device used, operating system, language, pages visited, browsing time, products viewed, and actions performed on the website. This data is collected using cookies and similar technologies.

Communications. When you contact us via email, WhatsApp, Instagram, or any other customer service channel, we may retain the necessary information to respond to your inquiry.

3. How do we obtain your data?

We collect information when you: make a purchase, create an account, subscribe to our newsletter, contact us, book an appointment at our showroom, browse our website, or participate in promotions or giveaways.

4. What do we use your data for?

Manage your orders: confirm your purchase, process payments, prepare shipments, manage returns and exchanges, and resolve incidents.

Customer service: answer any queries related to our products, orders, or services.

Commercial communications: if you have given us your consent, we may send you information about new collections, launches, stock restocks, pre-orders, promotions, events, and content related to Bícolo. You can unsubscribe at any time using the link included in our emails.

Improve our website: we analyze browsing behavior to improve the user experience, optimize our services, and offer relevant content.

Legal compliance: we may also process your data when necessary to comply with legal obligations or respond to administrative or judicial requirements.

5. Legal basis for processing

  • Execution of the contract when you make a purchase.
  • Consent for sending commercial communications.
  • Compliance with legal obligations.
  • Legitimate interest in improving our services, preventing fraud, and ensuring the security of our website.

6. Who do we share your data with?

We will only share the necessary information with providers who help us provide our services. These include: Shopify (e-commerce platform); Shopify Payments, PayPal, Klarna, and Scalapay (payment processing); GLS (order management and delivery); Google Analytics and Google Ads (statistical analysis and advertising campaigns); Meta – Instagram and Facebook (advertising actions and measurement); Shopify Email (sending commercial communications); and technological providers necessary for the operation of the online store. All these providers act in accordance with applicable data protection regulations.

7. International transfers

Some of our providers may process data outside the European Economic Area. In these cases, we ensure that adequate safeguards are in place in accordance with the GDPR, such as Standard Contractual Clauses approved by the European Commission or other legally recognized mechanisms.

8. How long do we keep your data?

We will only retain your data for as long as necessary to manage your purchase, comply with legal obligations, resolve possible claims, and maintain the business relationship as long as there is a legitimate interest or until you withdraw your consent for commercial communications.

9. Security

We apply appropriate technical and organizational measures to protect your information against unauthorized access, loss, alteration, or unlawful processing. However, no internet data transmission or storage system can guarantee absolute security.

10. Your rights

You can exercise the following rights at any time: access your personal data, request its rectification, request its deletion, request the limitation of its processing, object to its processing, request the portability of your data, and withdraw consent when processing is based on it. To exercise any of these rights, you can write to us at info@bicolobrand.com. You can also file a complaint with the Spanish Data Protection Agency if you believe that the processing of your data does not comply with current regulations.

11. Cookies

Our website uses first-party and third-party cookies to ensure the proper functioning of the site, analyze traffic, and offer personalized content and advertising. You can find more information in our Cookie Policy.

12. Minors

Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from minors. If we detect that we have received personal data from a minor, we will proceed to delete it as soon as possible.

13. Changes to this Privacy Policy

We may update this Privacy Policy to adapt it to legislative or technical changes or changes in our services. The current version will always be available on this page and will indicate the date of its last update.

14. Contact

If you have any questions about this Privacy Policy or the processing of your personal data, you can contact us at 📧 info@bicolobrand.com.